Global loyalty platform for luxury hotel group.

Jumeirah Group // 2019

  • Led development of strategy, design, and delivery of a global loyalty programme.
  • Developed a strategic design and delivery of a connected mobile app.
  • Forged effective working relationships with other practice leads across business.
  • Guided clients through key design engagements
  • Developed interaction models and conceptual frameworks of experience. 
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    Proposal & Approach

    Family Loyalty User Flows

    Connected Strategy for Mobile App.

    Co-creation Workshop Summary

    Phase 2: User flows & Wireframes