Adrian Forster · Design Engineer
Design engineer.
Two practices, one operator.
Brand identity, product design and the AI systems that sit underneath them. Twenty-five years shipping for global clients.
Brand & product design.
Identity systems, products and websites for brands that need to feel alive on contact. Studios, founders and global teams across twenty-five years.
Banksy Captured·HowMightWe·E.T.A·URfeed
AI deployment & product systems.
Workflow-integrated AI with human judgement in the loop. Five-day prototype sprints, fractional deployment partnerships, service-led productisation.
ProtoForge·Virtual CogX·Protomuse
Right idea, twenty-eight years early.
In December 1998 I built mutual-music.com — a coordination directory for the music industry, made to solve a problem that didn’t have a name yet: how the right people find the right work to do together.
It had free listings when listings cost money. It matched people by what they could do, not who they knew. And it had a fax-back service, because half the industry wasn’t online yet — and coordination shouldn’t have to wait for everyone to catch up.
It also had one feature that never shipped. An “Interactive Project Database — coming soon.” A place where the work itself would live: where people could see what was being built, find their part in it and commit to it together.
I didn’t have the tools to build that in 1998. Nobody did.
Session drummer·London·available
matched by skill
fax-back available
HowMightWe
A coordination layer for the age of AI — the thing I’ve been circling since 1998, now that the ground has caught up.
AI makes individual output close to infinite, and almost entirely without a point of view. As output becomes free, the scarce thing becomes collective human judgement — and a decision someone will actually stand behind. That isn’t a gap in the technology. It’s a gap in the human infrastructure around it.
HowMightWe is that layer. People gather in Circles, surface a genuine position, decide together and bind the decision. Coordinate, decide, commit. The model can generate the options. It can’t supply the judgement, or make anyone mean it.
Twenty-five years across Canon, De Beers, Emirates and an Olympics taught me how coordination actually fails — rarely for want of good people, almost always for want of anywhere to put them together and decide. The models are finally good enough to build the answer. The experience is what lets you point them at something with a point of view, instead of more of the same.
Four archetypes describe how people show up to the work: Convenor·Storyteller·Builder·Facilitator
In active build
Get notified when it opens.
Tell me what you’re building.
Available for both practices. Brief enquiries get a same-week response.