Design is intentional. Design with intention.

As a design and product leader, I’ve helped scale multiple products to millions of users and across a global, enterprise-level customer base. I work well with partners across disciplines and across the business on aligning strategy and vision, and approach my work through the lens of objectives and purpose.

As a process-driven designer i use Design Thinking methods and mindsets along with my broad range of design tools and platforms. I co-create delightful solutions fo the connected world that solve real problems, seeking to empower, inform, and connect people. I’m passionate about helping brands humanise the customer relationship through technology.

Over the past 20 years, I have worked across a broad range of clients such as CogX, BBC Worldwide, Eurosport, Coca-Cola, Emirates, Jumeirah Group, Virgin Atlantic, Capitalise,  Secret Cinema, The International Tennis Federation, Canon Irista, De Beers and Virgin Media to name a few.