Journal
Design engineering notes, venture build logs and strategic perspectives.
Featured
After fourteen years at agencies like R/GA and Eight Inc, I walked away to build products end-to-end. Here's why — and what I've learned since.
Perspective
For years the things I built had load-in times and noise complaints. Now they're software. The medium changed; the job didn't.
In 1999 I co-ran 2cubed web productions — two offices, a chrome-orb Flash interface and a straight face while selling e-commerce to sceptics. The Wayback Machine kept the receipts.
Building
Production music royalties run on spreadsheets and trust. ProtoForge replaces both with deterministic contract infrastructure and real-time computation.
Strategy
Most of my client work ships in five working days. Here's the methodology — scope, design-in-browser, build, polish, ship — and when it breaks down.
Design Engineering
No hype, no doom — just a concrete look at where AI tools add real value in my day-to-day design engineering workflow, and where they fall flat.
A short, opinionated document that defines what your project believes. It sounds grandiose — it's actually the most practical thing I do.