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Founder Journal
Personal reflections on building companies, making decisions, and navigating uncertainty
01
My First Agency Was Built in Flash
In 1999 I co-ran 2cubed web productions — two offices, a chrome-orb Flash interface and a straight face while selling e-commerce to sceptics. The Wayback Machine kept the receipts.
02
From Agency Creative Director to Solo Builder
After fourteen years at agencies like R/GA and Eight Inc, I walked away to build products end-to-end. Here's why — and what I've learned since.
03
The 5-Day Sprint That Actually Works
Most of my client work ships in five working days. Here's the methodology — scope, design-in-browser, build, polish, ship — and when it breaks down.
04
Why Every Product Needs a Constitution
A short, opinionated document that defines what your project believes. It sounds grandiose — it's actually the most practical thing I do.